Our Story

We make watch essentials using the most sustainable (and comfortable) materials in the world. Every time you purchase an item, we plant 5 trees. By planting trees for every purchase, we’re making big change accessible to everybody and showing the lasting impact that one small choice can have.

The Mission

Everything we do stems from how to do better by our planet—like planting trees. We plant trees because it’s one of the best ways to create a more sustainable future. But over the years, we’ve realized that our journey doesn’t start and end with planting trees. We’re constantly looking at innovative ways to make wooden watches with the smallest possible footprint and create more circular supply chains.

Handcrafted Quality

Reclaimed Timber

Each Purchase Plants

Eco Friendly Packaging